Hickory Farms Holiday Campaign
Offering gifts and food that hold a place in many hearts during the holidays, Hickory Farms has built a tradition of making it easy to bring the taste of the season home. We were tasked with crafting a Holiday campaign that would help push the delicious and holiday-centered brand into the premium realm. Crafting a campaign that elevated the look, while focusing on the emotion and tradition between Hickory and it's customers. Mixing the perfect amounts of modern style and existing brand persona. While offering a wide variety of executions that would help shape existing channels; such as catalog, web, and social platforms. In addition to unwrapping future potential with new strategy, content and activation ideas. All mixed into one delicious campaign...and topped with just a touch of holiday magic.
